how we work

A clear process from brief to results.

No surprises. No vague timelines. Just a structured approach that's been refined to deliver the best results, every time.
Typical timeline: 4–6 weeks
01
01

Discovery

Week 1
We listen before we create.
Before we open a design tool, we spend time understanding your business, your customers, your competitors, and your goals. This isn't a tick-box exercise — it's the foundation everything else is built on.
Deliverables
  • Stakeholder interview
  • Competitor landscape review
  • Target audience definition
  • Goals and success metrics
  • Current website audit (if applicable)
02
02

Research & Strategy

Week 1–2
Data informs every decision.
We research your target keywords, your local search landscape, and your competitors' strengths and weaknesses. Then we turn that research into a clear strategy — your site architecture, messaging hierarchy, and conversion plan.
Deliverables
  • Keyword research report
  • Site architecture plan
  • Messaging framework
  • Conversion pathway design
  • Technical requirements brief
03
03

Design

Week 2–3
Design that earns trust.
We design for your customers, not for design awards. Every visual decision is tested against the strategy. You'll review high-fidelity mockups before a line of code is written — and you'll have full input.
Deliverables
  • Wireframes and user flows
  • High-fidelity desktop designs
  • Mobile designs
  • Interactive prototype
  • Design review session
04
04

Development

Week 3–5
Built for performance and scale.
We build on WordPress with clean, optimised code. Every site is built mobile-first, speed-optimised, and SEO-ready out of the box. We also set up your analytics and any automations agreed at the strategy stage.
Deliverables
  • WordPress development
  • Mobile-first responsive build
  • SEO foundations implemented
  • Analytics setup
  • Automation integration
05
05

Launch

Week 5–6
A smooth, stress-free launch.
Before we go live, we run a full pre-launch checklist — performance, accessibility, SEO, forms, tracking. We handle the technical migration and make sure everything is working perfectly on launch day.
Deliverables
  • Pre-launch QA checklist
  • Domain and hosting migration
  • Google Search Console setup
  • Google Business Profile optimisation
  • Admin training session
06
06

Growth & Support

Ongoing
We don't disappear after launch.
The best websites are living things. We offer ongoing support, monthly reporting, and growth recommendations — helping you understand what's working and what to do more of.
Deliverables
  • Monthly performance report
  • Search ranking tracking
  • Content recommendations
  • Technical maintenance
  • Growth strategy calls

Common questions

  • Can I manage the website myself after launch?

    Absolutely. WordPress is designed for this. We include a training session and documentation so you can update content, add blog posts, and manage your site confidently.

  • Do you work with clients outside Fife?

    Yes, the whole process works remotely. We have clients across Scotland and can work with businesses anywhere in the UK.

  • What do you need from me?

    Mostly your time in the early stages — for a discovery session, reviewing designs, and providing any content or images. We’ll guide you through everything else

  • How long does a typical project take?

    A full website project typically takes 5–6 weeks from kick-off to launch. Simpler sites or landing pages can be faster. We’ll give you a clear timeline at the start.

Ready to get started?

The first step is a free conversation. No pitch, no pressure — just an honest chat about your business.